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Audi delivered around 1.7 million vehicles worldwide in 2024. More than 164,000 of those were fully electric models. Reasons for this overall decline of almost 12 percent (8 percent for fully electric models) compared to the previous year included the challenging economic conditions, an intensely competitive market, and limited availability of parts. In addition, the new product portfolio is only gradually having an impact on global sales volumes.

“We have a clear vision of how we are redefining Vorsprung durch Technik. Our ongoing model initiative shows the direction Audi is taking. The year 2024 was part of a transitional phase as we move towards our new product portfolio,” says Audi CEO Gernot Döllner. “Global economic uncertainties and intensified competition also shaped the past year. Despite these challenges, we are convinced that we will achieve our long-term goals. With a clear product and technology road map, Audi is systematically rejuvenating its product portfolio with over 20 new models in 2024 and 2025.” Last year, Audi already presented more than half of these, including the new battery-electric vehicles Audi Q6 e-tron and Audi A6 e-tron, plus combustion-engine vehicles such as the Audi A5 and Audi Q5. “In 2025, we will continue our model initiative and renew key model families such as the Audi A7 and the Audi Q3. Customers can look forward to numerous new plug-in hybrids as well.”

After a record year in 2023, geopolitical and industrial conditions impacted delivery figures in 2024. A general economic environment characterized by stagnation and structural problems as well as a tense political situation posed major challenges for the entire automotive industry and influenced consumer behavior on an international scale.

“From the beginning, 2024 was considered a transitional year. We have strong models entering the markets, but they will only gradually become significant in terms of sales volume. At the same time, some models have been phased out. Challenging economic conditions and the intransparency in terms of government incentive structures are currently causing a certain reluctance to buy affecting the entire industry, especially when it comes to fully electric vehicles,” says Marco Schubert, Board Member for Sales and Marketing.

“With our three-pronged approach of electric cars, plug-in hybrids, and combustion-engine vehicles, we are positioned flexibly and robustly for the coming years and offer our customers a diverse range of premium vehicles. With our clear strategy and the strong commitment of our retail partners and international teams, we are setting ourselves up for the future.”

Sales performance in Europe, North America, and China

Audi delivered more than 164,000 fully electric models to customers worldwide (–8 percent) in 2024. Demand was notably strong for the Audi Q4 e-tron, with almost 108,000 units delivered globally. Since its market launch in the third quarter, the new Audi Q6 e-tron recorded almost 15,000 deliveries.

In addition to the all-electric models, the Audi Q5 (298,000 units), the Audi A6 (244,000 units), and the Audi Q3 (215,000 units) sold particularly well.

Audi Sport delivered more than 41,000 high-performance vehicles worldwide, a decrease of roughly 14 percent. In the USA, Audi Sport models recorded over 9,000 deliveries – their best result ever (+4 percent).

With around 466,000 vehicles, the number of deliveries in Europe (excluding Germany) was almost 6 percent below the previous year. The number of electric vehicles was just below 81,000 units (+6 percent). The most popular models in Europe were the Audi A3 (84,000 units), Audi Q3 (79,000 units), and Audi Q4 e-tron (57,000 units).

In Germany, Audi delivered over 198,000 cars (–21 percent). This figure includes roughly 22,000 fully electric vehicles (–33 percent).

In the UK, the number of deliveries was around 123,000 units (–11 percent), in France around 48,000 units (–3 percent). For electrically powered models, Audi recorded an increase of 24 percent in France compared to 2023. Audi also showed a solid result in Italy, delivering more than 67,000 units (+1 percent), including roughly 3,000 electric vehicles (+7 percent). In Spain (incl. Canary Islands), Audi delivered over 39,000 units (–4 percent) to customers.

In North America, Audi sold just below 241,000 vehicles (–13 percent) in 2024 – almost 29,000 of those were fully electric (–6 percent).

In the intensely competitive market of China, Audi delivered a total of more than 649,000 cars to customers. This represents a decline of around 11 percent compared to the previous year.

In the overseas and emerging markets, Audi delivered over 116,000 vehicles (–18 percent) in 2024.

Article source: www.audi-mediacenter.com

With the “Anniversary Dates 2025” booklet, Audi Tradition is showcasing the most important moments in the product and company history of Audi, which is as eventful as it is diverse. Audi historians have selected a total of 27 dates to commemorate in 2025.

Twenty-five years ago, the Audi A2 hit the market. With its aluminum body, it made a name for itself as a progressive compact car: light, aerodynamic, and economical. The Audi A2 polarized opinion with its design and unusual proportions; the concept was ahead of its time. However, sales remained below expectations, and Audi ended production after roughly five years and 176,377 units built. Since then, the A2 became a fan favorite and is now a sought-after collector’s item.

Sixty years ago, the first post–World War II Audi rolled off the production line. With the “Auto Union Audi” vehicle, Auto Union GmbH revived the tradition-steeped Audi brand name in 1965. The new name was meant to show that this car represented a fresh start for Auto Union in terms of technology. The Audi was the first car from the brand with four rings to feature a four-cylinder four-stroke engine, and it marked the beginning of a new era in Ingolstadt. Twenty years later, on January 1, 1985, Audi NSU Auto Union AG was renamed AUDI AG, and since that time, the company and its products have shared the same short, memorable name.

Ninety years ago, in February 1935, a spectacular attempt to break speed records took place in Italy. After test drives in October 1934 with the Grand Prix racing car on the AVUS in Berlin, the Auto Union racing department started developing the vehicle that would later be known as the “Lucca” car. Just a few weeks later, in December 1934, it was presented during initial test drives on the AVUS. The record attempts were planned in Hungary but were moved to Italy at the last minute due to bad weather. The one-kilometer and one-mile records were targeted to be broken with a flying start on a five-kilometer stretch between Pescia and Altopascio. Test drives took place on February 14, 1935, and the next day, on February 15, the car piloted by Hans Stuck performed as planned and was heralded the “world’s fastest road-going car.” With a speed of 326.975 km/h reached near Lucca, the vehicle broke 26 world records and 13 international class records.

The “Anniversary Dates 2025” booklet contains several additional anniversaries to discover, including 25 years of the first Audi victory at Le Mans and 25 years of Audi allroad quattro, 35 years of Audi duo hybrid vehicles, 40 years of fully galvanized bodies in large-scale automotive engineering, 50 years of the Audi 80 GTE, 55 years of the Audi 100 Coupé S, 60 years of the NSU Prinz 1000 TT and NSU Type 110, 75 years of the first post-war DKW passenger car, and 90 years of the Horch 850 series.

Article source: www.audi-mediacenter.com

Audi FAW NEV Company, a cooperation project between Audi and long-standing partner FAW, has commenced production of all-electric Audi models. The company and its new state-of-the-art plant form a key component of the strategy Audi has adopted for the Chinese market. The new production site in Changchun is the first in China to exclusively produce fully electric Audi models based on the PPE platform, beginning with the Q6L e-tron family, followed by a market-specific version of the Audi A6 e-tron.

Production for the first of fully electric Audi models based on the PPE platform (Premium Platform Electric) has started in China. The PPE is the next-generation platform for all-electric vehicles from Audi that set standards in terms of performance, range, charging, and driving dynamics. Audi FAW NEV Company manufactures mid-sized and full-sized PPE vehicles, starting with the Audi Q6L e-tron and the Audi Q6L Sportback e-tron. A China-specific variant of the Audi A6 e-tron is set to follow. “With the start of production at Audi FAW NEV Company, we are upholding our commitment to the Chinese market and taking a significant step forward in our electrification strategy,” says Gernot Döllner, CEO of AUDI AG: “The models produced here will play a crucial role in our local portfolio and strengthen our position in this key market.”

With the new plant, Audi is expanding its model portfolio for China

The Audi Q6L e-tron is the first electric vehicle based on the Premium Platform Electric (PPE) produced in China. It differs from the international model not only in its traditionally longer wheelbase, but also through numerous design features and innovations for the Chinese market. For example, the interior of the Q6L e-tron impresses with a digital experience also developed specifically for China. Its sister model, the Audi Q6L Sportback e-tron, combines the strengths of the SUV model with a sporty coupé-like silhouette.

“Localized production of market-specific models has always been key to our success in China, and it is essential for the future of Audi to be close to customers,” says Gerd Walker, Member of the Board of Management for Production and Logistics at AUDI AG.

Audi is therefore focusing even more strongly on market-oriented production in the three core regions of Europe, North America, and China. Walker stresses: “With its state-of-the-art, fully integrated, and eco-friendly production, the plant is setting new standards across the Audi production network.”

Set up in partnership with Audi’s long-standing partner FAW, Audi FAW NEV Company’s plant in Changchun – FAW’s traditional home – will create around 3,000 new jobs in the future. With a planned annual production capacity of over 150,000 vehicles, the new site is making a key contribution to the electrification of the Audi product portfolio in China. The plant incorporates the entire value chain of automotive production and is equipped with a press shop, body shop, paint shop, and vehicle assembly. Production of the high-voltage batteries for the China-specific PPE models takes place at the plant’s battery assembly facility.

Innovative construction and production technologies

Construction of the production site started in mid-2022, and Audi FAW NEV Company utilized digital technology to design and build the plant from the very beginning. Digital twinning allowed experts to create a highly efficient and flexible production system that is fully digitalized and automated. A 3D structure of the plant’s buildings based on BIM (building information modelling) was set up first, with real-time updates of the digital model continually keeping pace with real-world construction progress.

At the new plant site, Audi is also deploying an integrated IT solution in the Chinese market for the first time. With industry-leading digital manufacturing processes, it facilitates the realization of intelligent and efficient production. All maintenance, logistics, and manufacturing processes across the plant are networked with each other via only one single IT architecture. In a first for Volkswagen Group outside Europe, a highly integrated Group solution using SAP S/4HANA is being rolled out. Using the cloud-based system, data is stored and shared throughout the plant.

Helmut Stettner, CEO of Audi FAW NEV Company, emphasizes the benefits of the high-tech approach taken in Changchun: “Technology helps amplify the synergies between the teams from Germany and China. It also enables us to be fast and highly efficient and speed up processes – both during construction and in day-to day-operation. We create an ideal synergy between our highly skilled workforce and cutting-edge technology at the site.” 

Plant-wide automation and enhanced use of robotics

With more than 800 robots enhancing precision and efficiency, the automation rate in the body shop will reach the highest levels in the industry in China. Visual recognition technology ensures quality control, while a partially automated crane in the press shop streamlines operations.

A driverless transportation system and an automatic warehouse guarantee automated and reliable logistics. The warehouse stands 24 meters tall and features fully automated storage, warehousing, and retrieval. Furthermore, Audi is developing new automation technologies at its new plant, like the potential use of humanoid robots in car production.

Audi FAW NEV Company has therefore announced a Memorandum of Understanding (MoU) with the Beijing Innovation Center of Humanoid Robotics and UBTECH ROBOTICS to explore the next step in this technology.

Sustainability at the forefront

Audi FAW NEV Company is committed to sustainability, implementing “Mission:Zero,” the global environmental program for all Audi production sites. Production at the plant is planned to be net carbon-neutral1 from the beginning. To this end, the facility exclusively utilizes green energy. Its heating needs are met using thermal energy and gas obtained from biomass. Solar panels with 320,000 square meters of surface area installed on the roofs of various buildings fulfil a significant portion of the plant’s energy needs. An independent certification for net carbon neutrality1 is planned for 2025.

The plant recycles production waste and treats wastewater in a closed loop. The latter also includes rainwater collection and reverse osmosis. Implementation of a closed material loop for aluminum offcuts in the press shop as well as a particularly efficient and environmentally friendly paint shop are further highlights.

Biodiversity is another focus at the new production site. Audi FAW NEV Company has carried out landscaping based on the original topography of the area, with many local plant species being planted. A huge area is set aside for the planting of various flowering plants and trees, while another part of the site has been transformed into wetland. Additionally, workers have set up artificial bird nests and insect hotels. Ten beehives on the plant’s grounds are already home to a total of around 500,000 bees. Furthermore, road lighting at the facility is designed to not irritate local fauna.

Future ecosystem and supplier park

In addition to forging a complete talent training system, Audi FAW NEV Company will also facilitate the upgrade of the entire supply chain around the plant. To ensure that the large-scale production of complete vehicles and parts runs smoothly, around 50 percent of suppliers are projected to be within a radius of 30 kilometers of the Changchun site. The local government has also set up an exclusive business park for Audi FAW NEV Company suppliers with a view to attracting more business. The fact that Audi FAW NEV Company is projected to achieve a localization rate of around 90 percent is proof of the effectiveness of the “in China, for China” strategy.

Electrification strategy for China

The start of production at Audi FAW NEV Company is a key step in the further success of the electrification strategy Audi is utilizing in China. In close collaboration with its two partners, the local automobile manufacturers FAW and SAIC, Audi will offer a comprehensive portfolio of vehicles tailored specifically for the Chinese market. Auto Guangzhou 2024 in November of this year showed its newest additions. The premieres of new models highlighted the focus on electrification and digitalization, key pillars of the company’s strategy for China.

1Audi understands net-zero CO2 emissions to mean a situation in which, after other possible reduction measures have been exhausted, the company offsets the carbon emitted by Audi’s products or activities and/or the carbon emissions that currently cannot be avoided in the supply chain, manufacturing, and recycling of Audi vehicles through voluntary offsetting projects carried out worldwide. In this context, carbon emissions generated during a vehicle’s utilization stage, i.e. from the moment it is delivered to the customer, are not taken into account.

Articles source: www.audi-mediacenter.com

Audi and Qatar Investment Authority (QIA) team up to accelerate the preparation for the Formula 1 entry of the four rings in 2026. QIA, the sovereign wealth fund of the State of Qatar, has signed definitive agreements to acquire a significant minority stake in Sauber Holding AG, the future factory team of Audi.

With this strategic investment QIA will enter the Audi Formula 1 project as a long-term investor and partner.

QIA’s investment will provide a substantial capital injection and pave the way for increasing infrastructure and team buildout, positioning the team for long-term success in Formula 1. The investment is consistent with QIA’s focus on investments with long-term growth potential. 

Formula 1 is a fast-growing sport with significant upside potential through continued global expansion, deeper fan engagement and significant commercialisation potential. Audi will officially enter Formula 1 with a factory team with the change of the technical regulations in 2026. 

Both facilities in Neuburg and Hinwil are further ramping up to meet the standards needed on the road to success. With the recent announcement of Gabriel Bortoleto (20) who will race alongside Nico Hülkenberg (37), the program has taken the next important step. The announcement of the complete takeover of Sauber in March and the appointment of Mattia Binotto as CTO and COO of the project and Jonathan Wheatley as team principal from the middle of next year are expressions of the determination of the Audi brand. The investment will add to a list of important milestones in the near future.

Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG: “The investment by QIA reflects the trust and confidence the Audi F1 Project has already garnered, underscoring unwavering commitment of Audi to the initiative. This additional capital will accelerate the team’s growth and is yet another milestone on our long-term strategy. QIA’s involvement further energizes the dedicated efforts at both the Hinwil and Neuburg facilities as they work towards the entry of Audi in 2026.”

Mohammed Al-Sowaidi, CEO of QIA: “Audi is a premium partner of choice with a rich motorsport legacy. As a long-standing investor in the Volkswagen Group, we believe in Audi’s vision and direction when entering Formula 1 and our investment will support the realization of this goal. QIA believes that Formula 1 is a sport with significant untapped investment potential. The increasing commercialization of professional sports as an entertainment offering globally, and the increasingly global popularity of Formula 1, has made for an exciting opportunity for our first major motorsports investment.”

The transaction is subject to customary regulatory approvals.

Article source: www.audi-mediacenter.com